free, downloadable
worksheets and workbooks.
A collection of exciting and thought provoking resources to help you create and elevate your brand. These downloads have been carefully crafted to support you at a really practical level as you work through the books. You’ll find them organised by genre so that you can work through each thoroughly. These are completely free to download for those of you in the community but please note that even if you have signed up to the mailing list you will need to add your details to each section if you would like to download all three collections.
where to start.
I’d recommend working through the resources in this order if you’re crafting a new brand or rebranding and existing business. You’ll find the full list of resources for this right here.
No. 1
the brand clarity
workbook.
Everything starts with clarity. This workbook was created to accompany my book Brand Brilliance and will help you get your brand strategy right from the get go. Do this first and you’ll find that the worksheets that follow fall into place so much more easily.
No. 2
the how to style
your brand collection.
All the worksheets and downloads you need to accompany your journey through my bestselling book How to Style your Brand. Includes the Planning Workbook and Reviewing Creative Work
No. 3
colour psychology
downloads.
Hands down the most powerful way I’ve found of bringing intention and clarity to a business brand. You’ll find a full list of resources on this page: below are the worksheets to accompany this.
the brand clarity workbook
Everything begins with clarity! The Brand Clarity workbook was designed to accompany the process at the start of my second bestselling book, Brand Brilliance, and will help you find focus and carve out your space before you start thinking about colour and type. An essential step in making sure your brand identity works for you at a commercial level.
the how to style
your brand worksheets
A collection of worksheets and workbooks designed to accompany your journey through my bestselling book, How to Style your Brand.
INCLUDED IN THIS DOWNLOAD:
No. 1
the BRAND PLANNING workbook
A workbook to organise your thinking ahead of your brand design project. You’ll explore what your new brand needs to do for you, document how you’d like it to feel and solidify your thinking before you move on to the more creative elements.
No. 3
the BRAND STYLIST MANIFESTO
As referenced in How to Style your Brand. A call to arms!
No. 2
the BRAND STYLING brief
The brand styling journey can be one full of twists and turns. Taking the time to document your objectives at the outset, before you have your head turned by new ideas, means that your project will run smoothly and you can stay focused on what matters most.
No. 4
the REVIEWING CREATIVE WORK checklist
An essential accompaniment to any brand styling project: a worksheet to guide you through the often nerve wracking process of reviewing a brand design against what you set out to achieve.
the colour psychology downloads
Colour psychology is the foundation that underpins all of my brand design work. It helps you create more resonant, impactful and intentional work and allows you to communicate with consistency, cohesion and flair. You’ll find a full list of resources to help you master this fascinating and game changing world on this page. Here, you can download the worksheets to support your learning.
INCLUDED IN THIS DOWNLOAD:
No. 1
the SEASONAL PERSONALITIES workbook
Fundamental to the How to Style your Brand process is identifying your brand’s seasonal personality. You’ll need clarity first, but once you have that, use this worksheet to define the season of your brand.
No. 2
the COLOURS through the SEASONS
How do the colours change as we move through the seasonal personalities? How does an autumnal orange look different to a spring one? What do summer colours look like compared to winter ones? This worksheet shows how a selection of hues change throughout the seasons.
downloading your resources
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