creative direction

beautiful books for business

Creative direction, design and consultancy for experts in their field who want to create a book that combines hard-hitting substance with jaw-dropping style. Having self-published two bestselling business books, I've built a pretty singular skillset and carved a unique niche in the publishing world. I work with entrepreneurial self-publishers who are serious about creating books that need to be beautifully designed and styled.


creative direction

There are business books, and then there are business books which need to be beautiful and inspiring in order to communicate their message. These books have the power to change the game and require a level of vision that befits their message.

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styling and art direction

Styling and art direction done well transforms. I'll work with you to scout a location, source props, style the shoots and pull together a shot list to create an inspirational book.


book design

Having involved in the vision from the outset I'll maintain the integrity of your project and ensure that what's created is nothing short of breathtaking.

There was absolutely no question that Fiona would do the creative direction for my book. She has incredible vision, she understands my work and she really knows everything I’m trying to bring out here.
— Elizabeth Cairns, The empowered entrepreneur
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If you have a book project you'd love to turn into a reality, I'd love to hear from you.

It's worth bearing in mind that self-publishing a coffee-table style book is not for the faint of heart. You can read all about my journey on the blog. As you'll note from my own experience, it takes an eye-watering investment (multiple five figures), nerves of steel and a certain entrepreneurial grit to navigate the highs and lows that come with managing stock levels and large-scale suppliers. It's honestly the only stress point in my business. That said, the rewards outweigh all of that.

If I still haven't put you off and you'd like to create a beautiful business book for your tribe then I'd love to hear from you. 

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