The game-changing nature of colour psychology
Back in 2009 I booked a Colour Psychology course for my design team and I. To be honest, I hadn't really expected any more than an interesting foray into the meaning of certain colours and a bit of team building.
What we learned in that class transformed my business and our creative process.
Colour psychology introduced a welcome level of objectivity into the very subjective art of brand styling and website design. We became more efficient, more productive and paradoxically more creative within the parameters of the theory. Colour psychology enabled us to take better briefs, understand our clients more deeply and enjoy the confidence of creating something that was certain to resonate with both our client and in turn, their clients.
Essential know how for designers
Since taking the class we refined and developed our practice and incorporated it into the heart of our creative process. We began to find links not only with colour but discovered that the theory could be applied across pattern, texture and fonts. This enabled us to create more cohesive, powerful brand identities and websites.
Using colour psychology was a welcome shortcut for our internal communication as well as providing a framework for quality. We could quickly identify whether something was sending out the right messages about a brand and importantly, if it wasn’t working, how to fix it. As you can imagine, this was invaluable in the sometimes fickle and subjective industry we operated in!
Before long we had developed an international reputation for designing creative, inspirational and evocative brand identities that resonated deeply both with the business owner and importantly, their current and prospective clients. We worked on exciting projects for many small businesses both across the UK and also worldwide, in places as far flung as Singapore, Toronto and California.
I sold my brand styling agency in 2012 and have spent a wonderful couple of years at home with the children. As well as welcoming a new baby into the family and all the adjustments that this brings we have been busy renovating our cottage. And I’ve found that once again, my colour psychology knowledge has come into its’ own, in helping us to create an inspirational, welcoming and creative space that really feels like home.
If you've never explored colour psychology I'd urge you to take ten minutes out of your day with a cup of tea and take a look at The Absolute Essentials of Colour Psychology. It's fascinating, but more than that, it'll help you up your game, steal a march on the competition and make your clients happier.
We've had a lot of interest and have a really lovely bunch coming: from florists and photographers to graphic designers, bloggers and a furniture designer. There are still a couple of spaces left and I'd urge you to take a look - honestly, it'll be a fabulous day and it really will be mind blowingly game changing for your business.
I look forward to seeing you there.