The Brand Stylist Manifesto: Free Download


Your brand identity should do more than simply provide a smart and professional ‘look’ for your business. Style your brand well and you’ll create a powerful brand identity that helps you attract, engage and compel your ideal clients to do business with you. Styling your brand well is about capturing the essence of your business, it’s about creating and emotional connection between you, your business and your clients and it’s about making your business irresistible.


I created the Brand Stylist Manifesto for my new book, How to Style Your Brand and I thought it would be fun to share it as a download for you to use in your studio space. Think of it as a statement of intent, a call to arms, if you like. A stance against bland branding and towards something that embraces the unique!

In a nutshell, I believe that your brand identity should:

  • Authentically represent you and your business
  • Reflect your values and aspirations
  • Give you confidence
  • Resonate with the people that matter the most
  • Be distinctive
  • Set you apart from your competitors
  • Help you get to where you want to be, faster
  • Be unique
  • Make your heart sing and your spirits soar
  • Embrace the power of colour
  • Use type to add character and personality

Download the manifesto for your studio

I've created a PDF file with multiple colour ways that you can use to decorate your studio space. No need to log in, simply download The Brand Stylist Manifesto here. Print it out, style it up and instagram it and I’ll share some of my favourites throughout the coming weeks. You’ll need to tag me @thebrand_stylist and also #thebrandstylistbook to take part. Enjoy!

Image credit: Matt Pereira