September is a great month to just take stock and clarify where you want to be headed before the craziness of the Autumn term takes a hold. And even if you're already suffering from To Do List Overwhelm, it's really worth taking some time to step back, reflect on where you want your business to be and how you're going to get there. I'll be honest, two workshops and two events last week, coupled with a brand new workshop in October and two photoshoots to plan for the book means that the pressure has already set in. I have so little time to work that I have to be ruthlessly efficient about what I take on. I'm constantly asking myself, how does this help me get to where I want to be next? How is this going to move my business forwards?
None of us can take on everything that comes our way. None of us ever have enough time - even if we have all the time in the world, it won't be enough.
You can do anything you want. Literally, anything you put your mind to. But you can't do everything. None of us can.
So let's take some time to rediscover that focus that we had so clearly after our summer break and make some clear plans for the year ahead. You may find this comes so easily to you. Or you may need a little more guidance. If so, may I suggest you start with my New Year Brand Shakedown? This will give you a structured walk through of where you're at now and where you want to be headed.
You might like to work back through the How to Style Your Brand Planning Workbook - even if you're happy with your brand identity the sorts of questions in that guide are designed to help you think clearly. Or how about the blog posts on defining your brand values or building the business you really want.