An insight into Brand Brilliance
It's all getting rather real now! On Monday I had 250 books delivered to my house ready to sign, wrap, box and pack for those of you who have ordered the limited edition gift packs and signed copies. Oh, and on that note... Thank you. Wow. We have sold out of gift boxes which is just incredible, so thank you. Everything is looking quite lovely and I'll be writing a post very soon on the design of the special edition boxes and all the elements you can expect to find inside as it's been quite the whirlwind and none of it would have been possible without some amazing designers and printers who deserve some credit.
The boxes themselves will be arriving with me this week so you can expect me to be mailing towards the middle to end of next week and my aim is that they are with you by the 8th May for those of you that are in the UK. It may take the mail a little longer for those of you further afield but they are on the way and I'm so excited to get the books to you.
I realise that in my gushing enthusiasm I may have neglected to explain to you just how different the two books are. Trust me when I say that they are very different. Sure, they both have 'brand' in the title but whereas How to Style your Brand focuses on making smart choices about your brand identity, in Brand Brilliance you'll unlock a whole world of possibilities.
I hope I explain a little more eloquently below...
How is Brand Brilliance different from How to Style your Brand?
Both books are beautifully photographed, full colour and written in my trademark practical, clear and easy-to-implement style, but as you’ll discover once you read them both, they are very different in terms of content.
My focus for How to Style your Brand was about giving you the tools and confidence to create or commission a brand identity that would win you work. The planning section at the beginning got you to think about how that might need to look and feel, the job it would need to do and the impression you’d want to create. And the book was dedicated to helping you unlock some of the mystery behind brand identity and design so that you could make better choices and create a more intentional impression with your business,
Brand Brilliance takes things way back and way forwards. We focus on your brand as a whole: and that starts with thinking about running your business in a way that works for you. We’ll explore some powerful questions and prompts and you’ll discover how to create a brand that plays to your strengths, feeds your ambition and puts you in a category of one.
How to Style your Brand fits beautifully in at this point. Once you understand what sort of business you want to create, you can style your brand to get you to where you want to be. Next, it’s time to pick back up Brand Brilliance and ensure that all of those good intentions are followed through. In your photography, styling choices and the way you write your copy. It’s about creating a website that works and creating collateral that takes you beyond brilliant into a league of your own.
Do I need to buy both books?
I’d love to think so! Brand Brilliance will help you get your brand in the right place holistically. And it’s an incredibly useful workbook too for when it comes to making sure you win as much of the right work.
How to Style your Brand fits neatly into the middle. Once you know how you want your business to come across and the sort of work you want to be winning, How to Style your Brand walks you through the process of well, styling your brand, in a really comprehensive and powerful way.
Each book has a very different purpose and I know they’ll both add tons of value to your business.
Who is Brand Brilliance written for?
You! Lovely entrepreneur.
When I started writing the follow up to How to Style your Brand my intention was to pick up where we’d left off. To create a ‘How to Style your Website’ sort of book. But the more I wrote, listened, researched and planned I realised that actually, something far more fundamental was at stake here.
To create a website that works, you need to create a business that really works for you. One that puts you in a category of your own, attracts the right sorts of clients and lets you live the life you want. One that plays to your strengths, opens up exciting possibilities, and feeds your ambition.
So the book is split into two parts. First, we find the clarity in your brand. We work out where you want to take your business, what you want to be known for and how you want to come across.
Once you’ve done that, I’ll give you the tools and confidence to communicate that at every level: whether that’s through your photography, on your website or in knock-em dead proposals.
This book is designed for those of you who dream of a better way of doing business. Those of you who are tired of the hustle. Who are sick of competing on price and justifying yourself at every existence. Those of you who would like to find clarity, confidence and energy in your brand once more.